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Not Neutral

Not Neutral


notNeutral infuses design into daily rituals.  

Offering thoughtful caféware and tabletop products, we bring playful patterns and delightful style to homes and restaurants across the world.

At notNeutral, we create objects that are a part of the rituals of our everyday lives. We love to tell stories, and instill our products with the ideas, culture, and history their designs are based on. In our process, we do not discriminate between the ornament and the object.

The surface and the shape inform each other; both are imbued with narrative qualities that determine the look and feel of our work. With rigorous attention to form, pattern, and function, our products demonstrate unwavering attitude and conviction. Founded by the award-winning multidisciplinary design firm Rios Clementi Hale Studios.

notNeutral creates bold, idea-based, accessible objects for the everyday modern lifestyle. Blurring the boundaries between the figural and abstract, and the decorative and functional, the pieces we design are durable, playful, and imbued with a clever take on the ordinary that is unquestionably not neutral.

  • On Sale
    GINO Server GINO Server

    Not Neutral

    GINO Server

    It's only natural that our meticulously designed and tested LINO cups should have an equally sophisticated way of brewing the coffee that goes into them. The GINO server holds two cups of brewed coffee and was conceived to partner with the award-winning...
  • On Sale
    LINO Pitcher 50oz LINO Pitcher 50oz

    Not Neutral

    LINO Pitcher 50oz

    The LINO pitcher is the first piece of serveware in notNeutral's much-adored LINO collection. The handle, a nod to the iconic profile of the LINO coffee cups, gracefully pulled from the body of the pitcher and balances easily in the hand, even when the...